Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison.
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TextPublication details: New York : One Club Publishing ; Beverly, Mass. : distributed by Rockport Publishers, c2008.Description: ix, 230 p. : ill. (chiefly col.) ; 23 cmISBN: - 0929837339 (pbk.)
- 9780929837338 (pbk.)
- 659.1023 22
- HF5381.5828 2008
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| HF5381.2.BF76 2009 The psychology major : | HF5381.5 .G776 1998 Making it beyond today's organizations. | HF5381.5 P75 2000 Essentials of career interest assessment / | HF5381.5828 2008 Idea industry : | HF5381.7.C68 2008 A counselor's guide to career assessment instruments / | HF5381.7 R4 1998 The self-directed search and related Holland career materials : | HF5381.A34 2009 More than money : |
Includes index.
Creative / Deborah Morrison -- Account planning / Kendra Gale -- Account management / Carla Lloyd -- Media / Marian Azzaro -- Digital media / Gene Kincaid -- Production / Brett Robbs.
"You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--BOOK JACKET.
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