MARC details
| 000 -LEADER |
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| fixed length control field |
02493cam a2200325Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn233827244 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180131163132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080714s2008 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0929837339 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780929837338 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
GK6 |
| Transcribing agency |
GK6 |
| Modifying agency |
YDXCP |
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BWX |
| -- |
TXH |
| -- |
UOH |
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SINLB |
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IXA |
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CDX |
| -- |
ZAD |
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VRC |
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A7U |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5381.5828 |
| Item number |
2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1023 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Idea industry : |
| Remainder of title |
how to crack the advertising career code / |
| Statement of responsibility, etc |
[edited by] Brett Robbs, Deborah Morrison. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
One Club Publishing ; |
| Place of publication, distribution, etc |
Beverly, Mass. : |
| Name of publisher, distributor, etc |
distributed by Rockport Publishers, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 230 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Creative / |
| Statement of responsibility |
Deborah Morrison -- |
| Title |
Account planning / |
| Statement of responsibility |
Kendra Gale -- |
| Title |
Account management / |
| Statement of responsibility |
Carla Lloyd -- |
| Title |
Media / |
| Statement of responsibility |
Marian Azzaro -- |
| Title |
Digital media / |
| Statement of responsibility |
Gene Kincaid -- |
| Title |
Production / |
| Statement of responsibility |
Brett Robbs. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc |
"You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Vocational guidance. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Robbs, Brett. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Morrison, Deborah. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
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| Instruction |
Input this URL in a browser to get JPEG cover art data. |
| Electronic format type |
JPEG |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0929837339:srcdbname=worldcat:fromExternal=true&sessionid=0">http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0929837339:srcdbname=worldcat:fromExternal=true&sessionid=0</a> |
| Materials specified |
Cover art |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| f |
bks |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| n |
20080714 |
| p |
20110203 |
| m |
201 |
| s |
Y |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
IL |
| c (OCLC) |
GK6 |
| d (OCLC) |
BARRINGTON AREA LIBR |
| c (OCLC) |
IBI |
| d (OCLC) |
COLLEGE OF DUPAGE LIBR |
| c (OCLC) |
IBZ |
| d (OCLC) |
COLUMBIA COL |
| c (OCLC) |
IAC |
| d (OCLC) |
DEPAUL UNIV |
| c (OCLC) |
IAF |
| d (OCLC) |
GOVERNORS STATE UNIV |
| c (OCLC) |
IEX |
| d (OCLC) |
HARRINGTON COL OF DESIGN |
| c (OCLC) |
IAI |
| d (OCLC) |
ILLINOIS STATE UNIV |
| c (OCLC) |
AP8 |
| d (OCLC) |
JOLIET JR COL |
| c (OCLC) |
JBE |
| d (OCLC) |
OLIVET NAZARENE UNIV |
| c (OCLC) |
IAR |
| d (OCLC) |
ROOSEVELT UNIV |
| c (OCLC) |
IHG |
| d (OCLC) |
SKOKIE PUB LIBR |
| c (OCLC) |
UIU |
| d (OCLC) |
UNIV OF ILLINOIS |
| c (OCLC) |
JAD |
| d (OCLC) |
WHEATON PUB LIBR |
| c (OCLC) |
JDD |
| d (OCLC) |
WILLIAM RAINEY HARPER COL |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| i |
b |
| x |
b |
| h |
14 |