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Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison. - New York : Beverly, Mass. : One Club Publishing ; distributed by Rockport Publishers, c2008. - ix, 230 p. : ill. (chiefly col.) ; 23 cm.

Includes index.

Creative / Account planning / Account management / Media / Digital media / Production / Deborah Morrison -- Kendra Gale -- Carla Lloyd -- Marian Azzaro -- Gene Kincaid -- Brett Robbs.

"You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--BOOK JACKET.

ISBN: 0929837339 (pbk.) 9780929837338 (pbk.)

Subjects--Topical Terms:
Advertising--Vocational guidance.

LC Class. No.: HF5381.5828 / 2008

Dewey Class. No.: 659.1023