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The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

By: Material type: TextTextPublication details: New York : Portfolio, 2004.Description: xii, 226 pages : illustrations ; 24 cmISBN:
  • 1591840562
  • 9781591840565
Subject(s): DDC classification:
  • 658.1/1 22
LOC classification:
  • HD62.5 .K38 2004
Other classification:
  • QP 230
Online resources:
Contents:
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Summary: Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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Includes bibliographical references and index.

The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

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