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Kawasaki, Guy, 1954-

The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki. - New York : Portfolio, 2004. - xii, 226 pages : illustrations ; 24 cm

Includes bibliographical references and index.

The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

ISBN: 1591840562 9781591840565

LCCN: 2004044773

Subjects--Topical Terms:
New business enterprises.
Entrepreneurship.
Cria�c�ao de empresas.
Empreendedorismo.
Empresas.
Entrepreneurship.
New business enterprises.
Unternehmensgr�undung.
Cria�c�ao de empresas.
Empreendedorismo.
Empresas.
cr�eation d'entreprise--esprit d'entreprise.
Unternehmensgr�undung.

LC Class. No.: HD62.5 / .K38 2004

Dewey Class. No.: 658.1/1