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Kotter, John P., 1947-

Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead. - Boston, Mass. : London : Harvard Business Review Press ; McGraw-Hill [distributor], c2010. - xi, 192 p. ; 22 cm.

The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.

Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.

ISBN: 9781422157299 (hbk.) 1422157296 (hbk.)

LCCN: HD5438.5.K686 2010

Nat. Bib. No.: GBB078784 bnb

Nat. Bib. Agency Control No.: 015589544 Uk

Subjects--Topical Terms:
Sales promotion.
Creative ability in business.
Public relations.
Creative ability in business.
Public relations.
Sales promotion.

LC Class. No.: HF5438.5 / .K686 2010

Dewey Class. No.: 650.1