You are a data person : strategies for using analytics on campus / Amelia Parnell ; foreword by Robert A. Schwartz.

Includes bibliographical references and index.

An optimal time for data people -- The data identity framework -- How to progress along the data identity continuum -- Back to basics : understanding the balance of needs, processes, and outcomes -- Data in action part 1 : 10 ways to use data to improve programs and services -- Data in action part 2 : 10 ways to use data to monitor and address students' progress -- The data identity self-assessment exercise -- The future of data use on campus : intersections of technology and human decision-making.

"The book includes a set of self-assessment questions and a companion set of action steps and available resources to help readers accept their identity as a data person. The project also includes an annotated list of at least 20 indicators that any higher education professional can examine without sophisticated data analyses"--