Squirrel Inc. : a fable of leadership through storytelling / Stephen Denning.
Material type: TextPublication details: San Francisco : Jossey-Bass, c2004.Edition: 1st edDescription: xxi, 182 p. ; 22 cmISBN:- 0787973718 (alk. paper)
- 9780787973711 (alk. paper)
- Leadership through storytelling
- 658.4/092 22
- HD30.3 .D462 2004
- 85.08
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Includes bibliographical references (p. 155-176).
1. Squirrel Inc.: how to craft a story to spark organizational change -- 2. Diana tells her story: how to perform the story to spark change -- 3. Save Squirrel Inc. night: seven types of organizational storytelling -- 4. Whyse's story: how to use storytelling to reveal who you are and build trust -- 5. Hester's story: how to use storytelling to get individuals to work together -- 6. Mark's story: how to use storytelling to transmit values -- 7. Mocha's story: how to use storytelling to tame the grapevine -- 8. Howe's story: how to use storytelling to share knowledge -- 9. Sandra's story: how to use storytelling to create a future -- 10. Howe upsets the Acorns: how individuals and organizations react to change -- 11. The journey of a leader: staying alive through the dangers of leadership -- 12. The return to Squirrel Inc.: living the story as well as telling it -- Seven high-value forms of organizational storytelling -- Notes -- Further reading -- Write to the author -- Acknowledgments -- About the author.
Stories can be a powerful medium to communicate ideas and channel creativity, as shown by the furry protagonists in a guide to leadership that demonstrates how to conquer obstacles through the art of storytelling.
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