Includes bibliographical references and index.

Persuasive leadership in life and work -- Using aesthetics and the arts in persuasive leadership -- Using words effectively in persuasive speech and writing -- Persuasive leadership and rhetoric principles -- Persuasive leadership-planning considerations -- Audience characteristics -- Leader-follower emotional ties -- Creating positive responses in sub-leaders and followers -- Persuasive leadership and change -- Strategic plans as a persuasive tool -- Harmful persuasion -- Self-leadership -- Persuasive variations in different settings -- Achieving trust and cooperation -- The noble persuasive leader -- Leadership emergence -- Handling problems and failure -- Why become a persuasive leader?

This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the performing arts, the fine arts, literature, philosophical writings, and biography.