Foreword / Ken Blanchard -- Seattle, Monday morning -- The world famous Pike Place Fish market -- Choose your attitude -- Play -- Make their day -- Be present -- Award ceremony -- Our workplace.

Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Down the street from her office is Seattle's very real Pike Place Fish, a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned form the actual Pike PLace fishmongers, our manager discovers how to energize those who report to her and effect an astonishing transformation in her workplace. Addressing today's most pressing work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to anyone in any sector of any organization, Fish! offers wisdom that tis easy to grasp, instantly applicable, and profound--the hallmarks of a true business classic.