MARC details
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05524cam a2200613 a 4500 |
| 001 - CONTROL NUMBER |
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ocm35331347 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20140414130140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
960823s1997 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
HF5415.1265.H34 1997 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0875847595 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780875847597 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
MUQ |
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OCLCQ |
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NLGGC |
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YDXCP |
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BTCTA |
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DNF |
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BAKER |
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UAB |
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BDX |
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OCLCF |
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BEDGE |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.H34 1997 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/00285/467 |
| Edition number |
20 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
85.40 |
| Source of number |
bcl |
| 096 ## - LOCALLY ASSIGNED NLM-TYPE CALL NUMBER (OCLC) |
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| Classification number |
HF 5415.1265 |
| Item number |
H141 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hagel, John. |
| 245 10 - TITLE STATEMENT |
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| Title |
Net gain : |
| Remainder of title |
expanding markets through virtual communities / |
| Statement of responsibility, etc |
John Hagel III, Arthur G. Armstrong. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Harvard Business School Press, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 235 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 221-224) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community. |
| 520 8# - SUMMARY, ETC. |
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| Summary, etc |
From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
449 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet. |
| 9 (RLIN) |
43 |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Satisfaction. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public Relations. |
| 9 (RLIN) |
330 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing sur Internet. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Relations avec la client�ele. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
43 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
449 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
E-commerce. |
| Source of heading or term |
gtt |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
fast |
| 9 (RLIN) |
450 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commerce �electronique. |
| Source of heading or term |
eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
eclas |
| 9 (RLIN) |
449 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Analyse �economique. |
| Source of heading or term |
eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mod�eles �economiques. |
| Source of heading or term |
eclas |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Etats-Unis d'Am�erique. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Virtual communities. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Armstrong, Arthur. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
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| Instruction |
Input this URL in a browser to get HTML More Info data. |
| Electronic format type |
HTML |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0875847595&sessionid=0&srcdbname=worldcat&key=89efb68af4f9a1f5e560b044264a3f0ff61c9b0ca5aa722a924f243da9f015b1&ectype=MOREINFO">http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0875847595&sessionid=0&srcdbname=worldcat&key=89efb68af4f9a1f5e560b044264a3f0ff61c9b0ca5aa722a924f243da9f015b1&ectype=MOREINFO</a> |
| Materials specified |
More Info |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
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| Instruction |
Input this URL in a browser to get JPEG cover art data. |
| Electronic format type |
JPEG |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0875847595:srcdbname=worldcat:fromExternal=true&sessionid=0">http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0875847595:srcdbname=worldcat:fromExternal=true&sessionid=0</a> |
| Materials specified |
cover art |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Instruction |
Input this URL in a browser to get HTML table of contents data. |
| Electronic format type |
HTML |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0875847595&sessionid=0&srcdbname=worldcat&key=89efb68af4f9a1f5e560b044264a3f0ff61c9b0ca5aa722a924f243da9f015b1&ectype=TOC">http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0875847595&sessionid=0&srcdbname=worldcat&key=89efb68af4f9a1f5e560b044264a3f0ff61c9b0ca5aa722a924f243da9f015b1&ectype=TOC</a> |
| Materials specified |
table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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bks |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| n |
19960823 |
| p |
20140214 |
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885 |
| g |
96-41597 |
| s |
Y |
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US |
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IL |
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IEH |
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AMERICAN LIBR ASN |
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IBI |
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COLLEGE OF DUPAGE LIBR |
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JCD |
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COLLEGE OF LAKE CNTY |
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IBZ |
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COLUMBIA COL |
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IEJ |
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DEERE & CO |
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IAC |
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JNC |
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ENCYCLOPEDIA BRITANNICA, EDITORIAL LIBR |
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IHE |
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EVANSTON PUB LIBR |
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ITT |
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FEDERAL RSV BANK OF CHICAGO LIBR |
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IF9 |
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GAIL BORDEN PUB LIBR DIST |
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IAF |
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IY9 |
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JVQ |
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CGU |
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IAS |
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UNIV OF ILLINOIS AT SPRINGFIELD |
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IAY |
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UIU |
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DV1 |
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WAUCONDA AREA PUB LIBR DIST |
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IAZ |
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| i |
b |
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b |
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