Fashion :

Granger, Michele

Fashion : the industry and its careers / Michele M. Granger. - 2nd ed. - New York : Fairchild Books, c2012. - xxv, p. : ill. ; 26 cm.

Includes bibliographical references and index.

Unit 1. Careers in raw materials and manufacturing in the fashion industry : 1. Trend forecasting -- 2. Textile design and product development -- 3. Sourcing -- 4. Production -- 5. Promotion -- 6. Sales -- 7. Resources management: finance, accounting, and human resources -- 8. Fashion design -- Unit 2. Careers in product development and sales for the fashion retailer : 9. Product development and design by the retailer -- 10. Promotion in retailing -- 11. Merchandising for the retailer -- 12. Management for the retailer -- Unit 3. The ancillary businesses : 13. Fashion styling and visuals as ancillary businesses -- 14. Fashion scholarship -- 15. Environments: Websites, exteriors, and interiors -- 16. Beauty, spa, and wellness.

"Offers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics and globalization."--Publisher description.

9781609012250 1609012259

2011938723

GBB229232 bnb

016053852 Uk


Fashion--Vocational guidance.
Fashion--Study and teaching.
Clothing trade--Vocational guidance.
Clothing trade--Study and teaching.

HF5381.TT507 / .G68 2012

746.9/2023
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