| 000 | 11504cam a22006614a 4500 | ||
|---|---|---|---|
| 001 | ocm42397965 | ||
| 003 | OCoLC | ||
| 005 | 20140414131147.0 | ||
| 008 | 990909s2000 mau b 001 0 eng | ||
| 010 | _aHM1033.G53 2000 | ||
| 020 | _a0316316962 | ||
| 020 | _a9780316316965 | ||
| 040 |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1033 _b.G53 2000 |
| 082 | 0 | 0 |
_a302 _221 |
| 084 |
_aQP 620 _2rvk |
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| 096 | _aHM 1033 G543 2000 | ||
| 100 | 1 |
_aGladwell, Malcolm, _d1963- _9431 |
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| 245 | 1 | 4 |
_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell. |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bLittle, Brown, _cc2000. |
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| 300 |
_aviii, 279 p. ; _c21 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. | |
| 520 | 1 | _a"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET. | |
| 650 | 0 | _aSocial psychology. | |
| 650 | 0 | _aContagion (Social psychology) | |
| 650 | 0 | _aCausation. | |
| 650 | 0 | _aContext effects (Psychology) | |
| 650 | 2 | _aCausality. | |
| 650 | 2 | _aPsychology, Social. | |
| 650 | 6 | _aPsychologie sociale. | |
| 650 | 6 | _aContagion sociale. | |
| 650 | 6 | _aCausalit�e. | |
| 650 | 6 | _aEffets de contexte (Psychologie) | |
| 650 | 0 | 7 |
_aErfolg. _2swd |
| 650 | 0 | 7 |
_aProdukt. _2swd |
| 650 | 7 |
_aContexte (psychologie). _2ram |
|
| 650 | 7 |
_aPsychologie sociale. _2ram |
|
| 650 | 7 |
_aCausalit�e. _2ram |
|
| 650 | 4 | _aContagion (social psychology) | |
| 650 | 4 | _aContext effects (psychology) | |
| 650 | 7 |
_aCausation. _2fast |
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| 650 | 7 |
_aContagion (Social psychology) _2fast |
|
| 650 | 7 |
_aContext effects (Psychology) _2fast |
|
| 650 | 7 |
_aSocial psychology. _2fast |
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| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html |
| 856 |
_qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0316316962&sessionid=0&srcdbname=worldcat&key=68d05bbacec3437fadb24ce3089654dd85ebb5f914efe9e4a51b5c14bf1e87e2&ectype=MOREINFO _3More Info |
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| 856 | 4 |
_iInput this URL in a browser to get JPEG cover art data. _qJPEG _uhttp://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0316316962:srcdbname=worldcat:fromExternal=true&sessionid=0 _3cover art |
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_iInput this URL in a browser to get HTML table of contents data. _qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0316316962&sessionid=0&srcdbname=worldcat&key=68d05bbacec3437fadb24ce3089654dd85ebb5f914efe9e4a51b5c14bf1e87e2&ectype=TOC _3table of contents |
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