| 000 | 02493cam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | ocn233827244 | ||
| 003 | OCoLC | ||
| 005 | 20180131163132.0 | ||
| 008 | 080714s2008 nyua 001 0 eng d | ||
| 020 | _a0929837339 (pbk.) | ||
| 020 | _a9780929837338 (pbk.) | ||
| 040 |
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| 050 | 4 |
_aHF5381.5828 _b2008 |
|
| 082 | 0 | 4 |
_a659.1023 _222 |
| 245 | 0 | 0 |
_aIdea industry : _bhow to crack the advertising career code / _c[edited by] Brett Robbs, Deborah Morrison. |
| 260 |
_aNew York : _bOne Club Publishing ; _aBeverly, Mass. : _bdistributed by Rockport Publishers, _cc2008. |
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| 300 |
_aix, 230 p. : _bill. (chiefly col.) ; _c23 cm. |
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| 500 | _aIncludes index. | ||
| 505 | 0 | 0 |
_tCreative / _rDeborah Morrison -- _tAccount planning / _rKendra Gale -- _tAccount management / _rCarla Lloyd -- _tMedia / _rMarian Azzaro -- _tDigital media / _rGene Kincaid -- _tProduction / _rBrett Robbs. |
| 520 | 1 | _a"You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--BOOK JACKET. | |
| 650 | 0 |
_aAdvertising _xVocational guidance. |
|
| 700 | 1 | _aRobbs, Brett. | |
| 700 | 1 | _aMorrison, Deborah. | |
| 856 | 4 |
_iInput this URL in a browser to get JPEG cover art data. _qJPEG _uhttp://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0929837339:srcdbname=worldcat:fromExternal=true&sessionid=0 _3Cover art |
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