000 04061cam a2200541Ia 4500
001 ocm71261262
003 OCoLC
005 20160728111844.0
008 060906s2006 mau b 001 0 eng
020 _a1422103293
020 _a9781422103296
040 _aTXA
_beng
_cTXA
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050 4 _aBF637.C4
_bG37 2006
060 4 _aBF 637.P4
_bG227 2006
082 0 4 _a153.85
_222
100 1 _aGardner, Howard,
_d1943-
245 1 0 _aChanging minds :
_bthe art and science of changing our own and other people's minds /
_cHoward Gardner.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c�2006.
300 _axv, 244 pages ;
_c21 cm
504 _aIncludes bibliographical references and index.
505 0 _aThe contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- Changing minds indirectly--through scientific discoveries, scholarly breakthroughs, and artistic creations -- Mind changing in a formal setting -- Mind changing up close -- Changing one's own mind -- Epilogue : the future of mind changing.
520 _aGardner defines leadership as the ability to change minds, using examples of various leaders (e.g., Margaret Thatcher, Mohandas Gandhi, James O. Freedman, President Bush, Tony Blair, and South Africa's Nelson Mandela.) as models for future action. He argues that we must use different intelligences to change minds in different settings and expands upon this idea by citing seven relevant factors-reason, research, resonance, representational redescriptions, resources and rewards, real-world events, and resistances.
650 0 _aChange (Psychology)
650 0 _aPersuasion (Psychology)
650 0 _aInfluence (Psychology)
650 2 _aTransfer (Psychology)
650 2 _aPersuasive Communication.
650 2 _aPower (Psychology)
650 7 _aPsychologie.
_2eclas
650 7 _aInfluence sociale.
_2eclas
650 7 _aAdaptation au changement.
_2eclas
650 7 _aD�eveloppement personnel.
_2eclas
650 7 _aChange (Psychology)
_2fast
650 7 _aInfluence (Psychology)
_2fast
650 7 _aPersuasion (Psychology)
_2fast
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_3cover art
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_3table of contents
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