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008 091120s2010 cau 000 0 eng
010 _aHF5415.525 L46 2010
016 7 _a015547163
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020 _a0787976393 (cloth)
020 _a9780787976392 (cloth)
040 _aDLC
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050 0 0 _aHF5415.525
_b.L46 2010
082 0 0 _a658.8/12
_222
100 1 _aLencioni, Patrick,
_d1965-
245 1 0 _aGetting naked :
_ba business fable about shedding the three fears that sabotage client loyalty /
_cPatrick Lencioni.
250 _a1st ed.
260 _aSan Francisco, CA :
_bJossey-Bass,
_cc2010.
300 _aix, 220 p. ;
_c22 cm.
520 _aLencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty...
650 0 _aCustomer loyalty.
650 0 _aCustomer relations.
650 7 _aCustomer loyalty.
_2fast
650 7 _aCustomer relations.
_2fast
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_3More Info
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