000			03520cam a2200625Ma 4500
001			ocn751851862
003			OCoLC
005			20140502124345.0
008			100429s2010 mau 000 0 eng d
010			_aHD5438.5.K686 2010
015			_aGBB078784 _2bnb
016	7		_a015589544 _2Uk
020			_a9781422157299 (hbk.)
020			_a1422157296 (hbk.)
040			_aUKMGB _beng _cUKMGB _dMIX _dBDX _dFHP _dOCLCO _dOCLCF
050	0	0	_aHF5438.5 _b.K686 2010
082	0	0	_a650.1 _222
100	1		_aKotter, John P., _d1947-
245	1	0	_aBuy-in : _bsaving your good idea from being shot down / _cJohn P. Kotter and Lorne A. Whitehead.
260			_aBoston, Mass. : _bHarvard Business Review Press ; _aLondon : _bMcGraw-Hill [distributor], _cc2010.
300			_axi, 192 p. ; _c22 cm.
505	0		_aThe death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
520			_aKotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
650		0	_aSales promotion.
650		0	_aCreative ability in business.
650		0	_aPublic relations. _9330
650		7	_aCreative ability in business. _2fast
650		7	_aPublic relations. _2fast _9330
650		7	_aSales promotion. _2fast
700	1		_aWhitehead, Lorne A.
856	4		_iInput this URL in a browser to get HTML Excerpt data. _qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=9781422157299&sessionid=0&srcdbname=worldcat&key=f75609223e8a6c338f632fbc3377b75492d2b0bd986bf297422a360789d4a020&ectype=EXCERPT _3Excerpt
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945			_fbks
947			_n20100429 _p20131209 _m35 _g 2010-16497 _sN
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