TY - BOOK AU - Gladwell,Malcolm TI - The tipping point: how little things can make a big difference SN - 0316316962 AV - HM1033 .G53 2000 U1 - 302 21 PY - 2000/// CY - Boston PB - Little, Brown KW - Social psychology KW - Contagion (Social psychology) KW - Causation KW - Context effects (Psychology) KW - Causality KW - Psychology, Social KW - Psychologie sociale KW - Contagion sociale KW - Causalit�e KW - Effets de contexte (Psychologie) KW - Erfolg KW - swd KW - Produkt KW - Contexte (psychologie) KW - ram KW - Contagion (social psychology) KW - Context effects (psychology) KW - fast N1 - Includes bibliographical references and index; The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe N2 - "New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET UR - http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html UR - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0316316962&sessionid=0&srcdbname=worldcat&key=68d05bbacec3437fadb24ce3089654dd85ebb5f914efe9e4a51b5c14bf1e87e2&ectype=MOREINFO UR - http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0316316962:srcdbname=worldcat:fromExternal=true&sessionid=0 UR - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0316316962&sessionid=0&srcdbname=worldcat&key=68d05bbacec3437fadb24ce3089654dd85ebb5f914efe9e4a51b5c14bf1e87e2&ectype=TOC UR - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0316316962&sessionid=0&srcdbname=worldcat&key=68d05bbacec3437fadb24ce3089654dd85ebb5f914efe9e4a51b5c14bf1e87e2&ectype=EXCERPT ER -