TY  - BOOK
AU  - Robbs,Brett
AU  - Morrison,Deborah
TI  - Idea industry: how to crack the advertising career code 
SN  - 0929837339 (pbk.)
AV  - HF5381.5828 2008
U1  - 659.1023 22
PY  - 2008///
CY  - New York, Beverly, Mass.
PB  - One Club Publishing, distributed by Rockport Publishers
KW  - Advertising
KW  - Vocational guidance
N1  - Includes index; Creative; Deborah Morrison --; Account planning; Kendra Gale --; Account management; Carla Lloyd --; Media; Marian Azzaro --; Digital media; Gene Kincaid --; Production; Brett Robbs
N2  - "You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job."--BOOK JACKET
UR  - http://firstsearch.oclc.org/WebZ/DCARead?standardNoType=1&standardNo=0929837339:srcdbname=worldcat:fromExternal=true&sessionid=0
ER  -