TY  - BOOK
AU  - Lencioni,Patrick
TI  - Getting naked: a business fable about shedding the three fears that sabotage client loyalty 
SN  - 0787976393 (cloth)
AV  - HF5415.525 .L46 2010
U1  - 658.8/12 22
PY  - 2010///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Customer loyalty
KW  - Customer relations
KW  - fast
N2  - Lencioni illustrates the principles of inspiring client loyalty through a business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty
UR  - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0787976393&sessionid=0&srcdbname=worldcat&key=7e5cbbc276dc2046cfafe535cb9bed5daa0ca23fa07a0a4d79d914be7f94b820&ectype=MOREINFO
ER  -