TY  - BOOK
AU  - Kotter,John P.
AU  - Whitehead,Lorne A.
TI  - Buy-in: saving your good idea from being shot down 
SN  - 9781422157299 (hbk.)
AV  - HF5438.5 .K686 2010
U1  - 650.1 22
PY  - 2010///
CY  - Boston, Mass., London
PB  - Harvard Business Review Press, McGraw-Hill [distributor]
KW  - Sales promotion
KW  - Creative ability in business
KW  - Public relations
KW  - fast
N1  - The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas
N2  - Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy
UR  - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=9781422157299&sessionid=0&srcdbname=worldcat&key=f75609223e8a6c338f632fbc3377b75492d2b0bd986bf297422a360789d4a020&ectype=EXCERPT
ER  -